With 4 comprehensive modules, this course introduces you to Vividata’s SCC | Study of the Canadian Consumer database, and how to leverage its 60,000+ variables to uncover the insights you need to drive real business results.
Elevate your market research and data utilization skills with Vividata Academy – your gateway to mastering the rich and extensive data from the SCC | Study of the Canadian Consumer. We bridge the gap between raw data and actionable insights, empowering marketers, advertisers, media agencies, and researchers to navigate through the extensive consumer intelligence that Vividata provides.
Current Courses

Why Vividata Academy
Simple, easy learning to help you deliver real-world insights, in no-time.
- Interactive Learning
Engage with rich, dynamic content. - Expert Insights
Learn from seasoned industry professionals. - Flexible Pacing
Manage your learning journey at your own speed. - Practical Knowledge
Gain skills immediately applicable in your field.
About Vividata
The leading source for cross-media and consumer insights for some of the world’s most successful brands.
Along with offering the largest syndicated study in the country, the SCC | Study of the Canadian Consumer, Vividata delivers niche studies and custom solutions for a deeper look into consumer behaviour. Through syndicated surveys and reports, segmentations, custom studies, first and third-party data integration opportunities, and strategic partnerships, Vividata provides a complete suite of unified solutions for actionable data.
