Vividata Academy

Learn to unlock the power of Canada‘s leading consumer and cross-media data

Elevate your market research and data utilization skills with Vividata Academy – your gateway to mastering the rich and extensive data from the SCC | Study of the Canadian Consumer. We bridge the gap between raw data and actionable insights, empowering marketers, advertisers, media agencies, and researchers to navigate through the extensive consumer intelligence that Vividata provides.

Current Courses


Vividata 101

With 4 comprehensive modules, this course introduces you to Vividata’s SCC | Study of the Canadian Consumer database, and how to leverage its 60,000+ variables to uncover the insights you need to drive real business results.


Why Vividata Academy

Simple, easy learning to help you deliver real-world insights, in no-time.

  1. Interactive Learning
    Engage with rich, dynamic content.
  2. Expert Insights
    Learn from seasoned industry professionals.
  3. Flexible Pacing
    Manage your learning journey at your own speed.
  4. Practical Knowledge
    Gain skills immediately applicable in your field.

About Vividata

The leading source for cross-media and consumer insights for some of the world’s most successful brands.

Along with offering the largest syndicated study in the country, the SCC | Study of the Canadian Consumer, Vividata delivers niche studies and custom solutions for a deeper look into consumer behaviour. Through syndicated surveys and reports, segmentations, custom studies, first and third-party data integration opportunities, and strategic partnerships, Vividata provides a complete suite of unified solutions for actionable data.