Vividata 101 will guide you through the wealth of data available in Vividata’s Survey of the Canadian Consumer. It will also advise you on how to use this data creatively and insightfully to inform strategic decisions. Whether you’re with an agency or a publisher, a student, or new to market research, Vividata 101 delivers the learning you need to get started with using our data.

Vividata 101 is an interactive resource and includes four Modules:

  • Sampling Theory
  • Measurement of Publishers
  • How to Read Survey Results
  • Media Planning